![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/290857/original/file-20190904-175682-1l92pfq.jpg?ixlib=rb-1.1.0&q=45&auto=format&w=1200&h=900.0&fit=crop)
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
![Siena College on Twitter: "“STAY WOKE: Black Lives Matter Movement” – film and discussion will take place tomorrow at 1:30 pm in the Norm. https://t.co/dX4uTvkbNC" / Twitter Siena College on Twitter: "“STAY WOKE: Black Lives Matter Movement” – film and discussion will take place tomorrow at 1:30 pm in the Norm. https://t.co/dX4uTvkbNC" / Twitter](https://pbs.twimg.com/media/Cw6IY8cXgAAxn_1.jpg:large)
Siena College on Twitter: "“STAY WOKE: Black Lives Matter Movement” – film and discussion will take place tomorrow at 1:30 pm in the Norm. https://t.co/dX4uTvkbNC" / Twitter
![How Woke Won: The Elitist Movement that Threatens Democracy, Tolerance and Reason: Williams, Joanna: 9781739841324: Amazon.com: Books How Woke Won: The Elitist Movement that Threatens Democracy, Tolerance and Reason: Williams, Joanna: 9781739841324: Amazon.com: Books](https://m.media-amazon.com/images/I/71lfEckLgpL._AC_UF1000,1000_QL80_.jpg)